My name is Sandra,
grateful to meet you.

I am Sandra Blühdorn and Circular Horizon is my company.

I support teams, companies and individuals in organisational transformation and sustainable innovation processes.

I use facilitation, trainings, coaching and consulting as tools for creating new ways of working.

Transformation and innovation for a sustainable world

I support teams, companies and individuals through change and transformation processes towards new ways of working and sustainable innovation. I am truly convinced that our future lies in a respectful and sustainable way of working, leading yourself, collaborating in teams and doing sustainable business.

This starts with a mindset shift, the change of perspective to see transformation as an opportunity and not as a problem. Building on this, it is a matter of defining new ways of working and collaborating, supporting employees in unfolding their potential, dealing resiliently with ongoing change and taking on new levels of responsibility in (increasingly self-organised) teams.

These new ways of working and doing business unfold in sustainable innovation with the intention to develop new products and services which ensure the long-term survival of the company and are sustainably developed, produced and brought to the market.

My intention

We need to change and strive for an economic, societal, and environmental system that respects and supports all life forms. With Circular Horizon, I want to contribute my part to that shift towards a sustainable and respectful way of doing business, working together, and living our lives. 

I intend to guide transformation and innovation towards a working and operating model that allows self-sustainability of us humans and regeneration of the planet that we are gifted to inhabit. I am truly convinced that we have the capability, resources, and means to lead this change.

Circular Horizon has a meaning for me. Circular stands for the circle of life. We need to come back to a way of living and working where we respect the circles of life and live in tune with them and where we are capable of self-sustaining us. The horizon is that vision, the goal that we are seeing. We are not there yet but we have it at clear sight.

With Circular Horizon, I intend to bring this meaning to life.

My perspective

What we perceive today is often called a VUCA world: volatile, uncertain, complex and ambiguous. Lately, VUCA is even shifting to BANI: brittle, anxious, non-linear, and incomprehensible. 

However you call it, it doesn’t matter from my perspective. 

What I see is that change is a constant now. Often, people believe that digitalization and technology are key to staying relevant in the future. However, in my opinion, it is fundamentally about individuals, teams, and organizations being able to thrive resiliently with constant change, uncertainty, and speed. 

How do you foster a company culture that allows for flexibility and speed within a stable environment? How do you support employees in unfolding their potential?

  • Communication and transparency are a prerequisite.
  • It needs a mindset shift, embracing transformation as an opportunity and failure as learnings.
  • Employees need time, processes, and support to unlearn, freeing them up for different workflows and new behaviours. 
  • It demands stepping into self-leadership for everyone and preparing cautiously all involved for this new way of working while not over or under demanding people. 
  • It means handing over responsibility and decision-making while holding oneself and others accountable. 
  • Clarity on decision-making and agreements is required as much as accountability and reliability.

Together, we co-create and implement these transformation and innovation processes aiming at creating different workplaces that cater to psychological safety, allowing and empowering employees to flourish to work and sustainably do business. 

We can’t change the wind but we can adjust the sails.

- Aristoteles


If you lead the change for a company or community, I am your sparring partner and consultant. I translate wild ideas and inspiring visions into a tangible plan with responsibilities, milestones, and timelines. I challenge by flipping perspectives and by always seeing something good in whatever shows up. I step in with dedication and persistence.

To move from today‘s, often hierarchical, rigid structure into a more flexible and supportive culture for collaboration and innovation that still provides reliability and accountability requires a carefully designed transformation journey and equipping your team with new tools and methods of working together. 

In organizational transformation or innovation processes I bring in my first-hand experience out of the different workplaces – corporates, start-ups, and consultancies – I have been working in. Together, we co-create a process that starts where your company, your people are at, designed to reach your goal, your vision of what you are aiming for. We tailor the journey based on your and your employees’ wishes and needs and I bring in my tools, knowledge, and experience needed to implement the change and innovation. 

My services 

  • Co-creation and implementation of transformation and innovation processes
  • Analysis and exploration of your company‘s status quo, of projects, workflows or processes
  • Harvesting and translating ideas into concrete projects or products
  • Challenging you and your company on new ways of thinking, doing business, decisions, prioritization
  • Support in getting ready for the “new normal“

We are the technology we've been waiting for.

- Unknown

Facilitation & Training

If you intend to foster and implement a new way of collaboration in your team, I am here to support you on this journey. This journey is about designing a team culture where the collaboration not only focusses on the way how we do our work but also how we are, how we feel while we are doing what we are doing. This is about fostering a culture where your team members can unleash their potential, bring in their strengths, and don‘t have to hide their weaknesses, where they feel empowered to lead and organize themselves and take self-responsibility while also caring for others and doing amazing work.

You can work with me for the facilitation of team and project processes and trainings on:

  • Self-organization
  • Self-leadership and collaborative leadership
  • From Expectations to Agreements
  • From Failure to Learning
  • Unstucking the process 
  • New ways of working and collaboration
  • From project management to project flow

If you don’t like where you are, move. You’re not a tree.

- Jim Rohn


The current times can be tremendously challenging and they are also the best ones to live in. I know how it feels to change and to go deep in that process. 

If you feel challenged with what is going on – be it at work or in your private life – I am here to support you in these challenges, on your growth and change journey.

It is said that persistence is one of my super-powers. If you’re in for unfolding your true potential, for showing up how and who you truly are, if you wish to stop compromising, then I am here to coach and support you. I promise to not let you off the hook, especially when the work is difficult, – that is where my superpower kicks in: persistence.

I support you with what is called Business coaching and Personal coaching. (At least, that is how it is called.) However, I don‘t believe in this separation as we are one human being and not a work being and a private life being.

A bird sitting on a tree is never afraid of the branch breaking, because her trust is not on the branch but on its own wings.

- Unknown

About me

My whole work life I have been focussing on the opportunities offered by digitalization, the corresponding challenges, and its impact on people. I combine 20 years of experience in corporations and start-ups with the knowledge and experience of self-management based on ancient wisdom to a holistic approach of leading yourself, leading teams, and leading organizations. 

Since founding WIRED Campus, an academy and consultancy for transformation and innovation, I have been working with training and consulting people. For the last two years before starting Circular Horizon my main focus has been on innovation, cultural change, and sustainability – within a Suisse consultancy consisting of eight people with six different nationalities at four locations and no offices anywhere. I know first-hand how to design a company culture in a company where physical presence is the exception and collaborating virtually ist he normal.

I have been working for and with companies like Axel Springer, Telekom Austria Group, Condé Nast, HyperIsland, BASF, Ricolab, and Ricola.

I am a trained business coach and trainer, and seeker of the Delicate Lodge Teachings, a training on self-leadership and circular organizations based on a Native American tradition. 

Most important, I am a mother and wife. My intention and my goal is to leave the world and humanity in a better place than it is right now. I am on my path to contributing to that sustainable change in the world that I see is needed.

Disclaimer, Privacy, Cookies, Copyright and all that...

Information according to § 5 TMG

Sandra Blühdorn, Dollwiesenweg 10,  81829 München



Telefon: +49 (0) 177 298 4312

By sending an email inquiry, you agree to the processing of your given data for the purpose of processing your inquiry (Privacy policy and withdrawal policy).

Grafik- und Fotocredits:

  •  Portrait: Sara Galbiati
  • Pictures:


Liability for contents

As a service provider, we are responsible for our own content on these pages according to § 7 para.1 TMG (German Telemedia Act) and general laws. According to §§ 8 to 10 TMG we are not obliged to monitor transmitted or stored information from third parties or to investigate circumstances that indicate illegal activity.

Obligations to remove or block the use of information according to general laws remain unaffected by this. However, liability in this respect is only possible from the time of knowledge of a concrete infringement. If we become aware of any such legal infringements, we will remove the content in question immediately.

Liability for links

Our offer contains links to external websites of third parties, on whose contents we have no influence.

Therefore we cannot assume any liability for these external contents. The respective provider or operator of the sites is always responsible for the content of the linked sites. The linked pages were checked for possible legal violations at the time of linking. Illegal contents were not identified at the time of linking.

However, a permanent control of the contents of the linked pages is not reasonable without concrete evidence of a violation of the law. If we become aware of any infringements, we will remove such links immediately.


The contents and works on these pages created by the site operators are subject to German copyright law. The reproduction, editing, distribution and any kind of use outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of these pages are only permitted for private, non-commercial use.

Insofar as the content on this site was not created by the operator, the copyrights of third parties are observed. In particular, third-party content is identified as such. Should you nevertheless become aware of a copyright infringement, please inform us accordingly. If we become aware of any infringements, we will remove such contents immediately.



Personal data (hereinafter referred to as “data”) are processed by us only to the extent necessary and for the purpose of providing a functional and user-friendly Internet presence, including its contents and the services offered there.

Pursuant to Article 4(1) of Regulation (EU) 2016/679, i.e. the Basic Data Protection 

Regulation (hereinafter referred to only as “DPA”), “processing” shall mean any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

With the following data protection declaration we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or together with others about the purposes and means of processing. In addition, we inform you in the following about the third-party components we use for optimisation purposes and to increase the quality of use, insofar as third parties process data on their own responsibility.

Our privacy policy is structured as follows:

  • I. Information about us as responsible persons
  • II Rights of users and data subjects
  • III. Information on data processing

I. Information about us as responsible persons

Responsible provider of this website in the sense of data protection law is:

Sandra Blühdorn, Dollwiesenweg 10, 81829 Munich, Germany

Telephone: 0049 (0)177 298 4312


II Rights of users and data subjects

With regard to the data processing described in more detail below, the users and data subjects have the right

to obtain confirmation as to whether or not data relating to him/her are being processed, information on the data processed, further information on the data processing and copies of the data (see also Art. 15 DSGVO)

the correction or completion of incorrect or incomplete data (see also Art. 16 FADP); to the immediate deletion of data relating to them (cf. also Art. 17 DSGVO), or, alternatively, if further processing is necessary pursuant to Art. 17 para. 3 DSGVO, to the restriction of processing in accordance with Art. 18 DSGVO;

to the receipt of data concerning them and provided by them and to the transfer of such data to other providers/responsible parties (cf. also Art. 20 DSGVO); to lodge a complaint with the supervisory authority if they are of the opinion that data concerning them is being processed by the provider in breach of data protection provisions (cf. also Art. 77 DSGVO).

In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider about any correction or deletion of data or the restriction of processing that is carried out on the basis of Articles 16, 17 (1), 18 DSGVO. However, this obligation does not apply if such notification is impossible or involves disproportionate effort. Notwithstanding this, the user has a right to information about these recipients.

Likewise, under Art. 21 DPA, users and data subjects have the right to object to the future processing of data concerning them, provided that the data are processed by the provider in accordance with Art. 6, paragraph 1, letter f) DPA. In particular, an objection to data processing for the purpose of direct marketing is permitted.

III. Information on data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose of the storage no longer applies, the deletion of the data does not conflict with any legal storage obligations and no other information on individual processing methods is provided below.


General information about cookies:

a) Session cookies/session cookies

We use so-called cookies with our Internet presence. Cookies are small text files or other storage technologies that are stored on your terminal device by the Internet browser you use. Through these cookies, certain information from you, such as your browser or location data or your IP address, is processed to an individual extent.

This processing makes our Internet presence more user-friendly, effective and secure.

The legal basis for this processing is Art. 6 para. 1 lit. b.) DSGVO, insofar as these cookies process data for the purpose of contract initiation or contract implementation.

If the processing does not serve the purpose of contract initiation or contract processing, our legitimate interest lies in the improvement of the functionality of our Internet presence. The legal basis is then Art. 6 para. 1 lit. f) DSGVO. These session cookies are deleted when you close your Internet browser.

b) Third party cookies

Where appropriate, our website may also use cookies from partner companies with whom we cooperate for the purposes of advertising, analysis or the functionality of our website.

Please refer to the following information for details on this, in particular on the purposes and legal basis for processing such third-party cookies.

c) Disposal option

You can prevent or restrict the installation of cookies by adjusting your Internet browser settings. You can also delete already stored cookies at any time. However, the steps and measures required for this depend on the Internet browser you are actually using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. With so-called Flash cookies, however, processing cannot be prevented by the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the Flash Player you are actually using. If you have any questions, please also use the help function or documentation of your Flash Player or contact the manufacturer or user support.

If you prevent or restrict the installation of cookies, however, this may mean that not all functions of our website can be used to their full extent.

Further links on the subject of cookies

The following links explain how to access cookie settings in different browsers:

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Please visit the following website to prevent Google Analytics from recording you on all websites (opt-out):

Contact enquiries / Contact possibility

If you contact us via contact form or e-mail, the data you provide will be used to process your request. The provision of the data is necessary for processing and answering your enquiry – without the provision of this data, we cannot answer your enquiry or can only answer it to a limited extent.

The legal basis for this processing is Art. 6 para. 1 lit. b) DSGVO.

Your data will be deleted if your inquiry has been finally answered and the deletion does not conflict with any legal storage obligations, as for example in the case of a possible subsequent contract execution.

Linking Social-Media via graphic or text link

We also advertise on our website presences on the social networks listed below. The integration takes place via a linked graphic of the respective network. The use of this linked graphic prevents that when a website with a social media application is called up, a connection is automatically established to the respective server of the social network to display a graphic of the respective network itself. Only by clicking on the corresponding graphic is the user forwarded to the service of the respective social network.

After the user is forwarded, information about the user is collected by the respective network. It cannot be excluded that the data collected in this way will be processed in the USA.

This is initially data such as IP address, date, time and visited page. If the user is logged into his user account of the respective network during this time, the network operator may be able to assign the collected information of the user’s specific visit to the user’s personal account. If the user interacts via a “share” button of the respective network, this information can be stored in the user’s personal user account and published if necessary. If the user wants to prevent the collected information from being directly assigned to his user account, he must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.

Please visit the following website to prevent Google Analytics from recording you on all websites (opt-out):

The following social networks are integrated into our site through links:


LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA.

Privacy Policy:

EU-US Data Protection Certification (“EU-US Privacy Shield”): https:/

Google Analytics

We use Google Analytics in our Internet presence. This is a web analytics service provided by Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

Through the certification according to the EU-US Privacy Shield guarantees Google that the data protection requirements of the EU will also be observed when processing data in the USA.

The Google Analytics service is used to analyse the usage behaviour of our website. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimisation and economic operation of our website.

Usage and user-related information, such as IP address, place, time or frequency of the visit to our website, is transferred to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymisation function. With this function Google shortens the IP address already within the EU or EEA.

The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and the usage activities there. This data can also be used to provide other services related to the use of our website and the use of the Internet.

Google states that it will not link your IP address to other data. Google also keeps a record of your IP address under will provide you with further information on data protection law, for example on the possibilities of preventing the use of data.

In addition, Google offers under a so-called deactivation add-on along with further information on this. This add-on can be installed with all common internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information about your visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analysis services.

Source: based on Muster-Datenschutzerklärung by Anwaltskanzlei Weiß & Partner

Translated by:

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